DesignEcho
Repositioning a writer as an editorial strategist.
The brief
To develop brand guidelines that communicate a premium, luxury look and elevate the founder’s positioning from writer to editorial strategist.
The approach
A detailed questionnaire covering goals, service details, styling preferences, and references, followed by logo development and full brand positioning.
What came of it
A premium, cohesive brand identity that repositioned DesignEcho as an editorial strategy consultancy rather than a freelance writing service.
What we did
- Brand strategy
- Brand guidelines
- Logo development
- Brand positioning
The shiftDesignEcho
