Stax Living
A furniture campaign where the colour only arrives when you get home.
The brief
Consistent social media posting, with themes and concepts for new furniture collections that use storytelling as a promotional tool.
The approach
Storytelling concepts built on human emotion. The day outside is black and white: the commute, the traffic, the noise of Bombay, routine without colour. Then you get home, and there is red. That is the furniture.
What we did
- Market research
- Creative direction
- Social media management
What came of itStax Living
42%Increase in enquiries for the collection
Project images(12)Tap any image to enlarge
What came of itIndravansh
115kFollower account collaboration, secured within 15 days
900+New followers within 30 days
15+Collaborations delivering strong cost value
3End-to-end shoots per month